Baby boomers are a large consumer target for many products and "show and tell" focus groups are being used by consumer researchers.Which of the following statements is not true about "show and tell" focus groups?
A)Respondents' attitudes are uncovered by analyzing their responses to scenarios that are deliberately unstructured,vague,and ambiguous.
B)They provide the needed insight into the core values boomers hold close to their hearts.
C)Participants bring in three or four items that represent their ideal environment.
D)Group discussion is centered on the items brought in for "show and tell."

Question

Quizplus · Accepted Answer

This statement is not true as "show and tell" focus groups involve participants bringing in items that represent their ideal environment and group discussion is centered on these items. The scenarios used in "show and tell" focus groups are usually structured around the items brought in by the participants.

Baby Boomers Are a Large Consumer Target for Many Products