In a study the researcher was investigating attitudes toward airlines among male middle managers.Questions asked included,"What would it be like if you could no longer use airplanes?" Responses like,"Without planes,I would have to rely on e-mail,letters,and telephone calls" were received.This suggests that what airlines sell to the managers is face-to-face communication.The depth interview techniques used in the study is called ________.
A)hidden issue questioning
B)symbolic analysis
C)laddering
D)none of the above

Question

Quizplus · Accepted Answer

Symbolic analysis is a technique used to understand the underlying reasons for consumer behavior by analyzing what would happen if a product or service were not available, as in the example given.

In a Study the Researcher Was Investigating Attitudes Toward Airlines