Chrysler's Personal Information Centers collect data from car owners on all aspects of buying a car.These PICs give the company the ability to engage in customized marketing.Chrysler is using internal secondary data in its database marketing efforts.
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Q12: Secondary data can help you develop an
Q13: It is not possible to reconfigure the
Q14: Data collected with a specific objective in
Q15: One of the problems when evaluating secondary
Q16: Before collecting external secondary data,it is useful
Q18: Examination of available primary data is a
Q19: It is easy to evaluate the accuracy
Q20: Secondary data are originated by a researcher
Q21: Scanner data is obtained by passing merchandise
Q22: The range and sources of syndicated data
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