The range and sources of syndicated data available for industrial goods firms are more limited than those available to consumer goods firms.

Question

Quizplus · Accepted Answer

Syndicated data for industrial goods firms is often limited due to the smaller market size and the lower importance of individual product attributes in the decision-making process of industrial buyers compared to individual consumers. Additionally, industrial goods are often more customized and may not have standardized categories in which to report data.

The Range and Sources of Syndicated Data Available for Industrial