Based on the criteria for evaluating secondary data shown in Table 4.2 in the text,the data collected by Nielsen Media Research may be suspect because of all of the following criteria except ________.
A)specification/methodology
B)error/accuracy
C)objective
D)dependability

Question

Quizplus · Accepted Answer

According to Table 4.2, the criteria for evaluating secondary data include specification/methodology, error/accuracy, dependability, and objectivity. However, the question specifically asks for the criteria that is NOT a reason for suspecting the Nielsen Media Research data. Therefore, the best answer is C, objective, as it is not listed as a reason for suspecting the data.

Based on the Criteria for Evaluating Secondary Data Shown in Table