Creating a marketing database involves all of the following steps except ________.
A)transferring raw sales information to a microcomputer
B)enhancing consumer purchase information by overlaying it with demographic and psychographic information
C)analyzing information in terms of a customer's activity over the life of the business relationship
D)none of the above

Question

Quizplus · Accepted Answer

The question states that creating a marketing database involves all of the following steps except, meaning that all the mentioned steps are involved in creating a marketing database. Therefore, the correct answer is D, none of the above.

Creating a Marketing Database Involves All of the Following Steps