Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.
A)scanner panels with cable TV
B)volume tracking data
C)scanner panels
D)none of the above

Question

Quizplus · Accepted Answer

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as scanner panels. A and B are not relevant to this type of data collection. D is not a valid option as the question is asking for a specific type of scanner data collection.

Scanner Data Where Panel Members Are Identified by an ID