G&R Research and Consulting)test ads using an at-home in-magazine context among widely dispersed samples.Test ads may naturally appear in the magazine or are inserted as tip-ins.It provides strong,validated measures of recall,persuasion,and ad reaction with responsive scheduling.The G&R is an example of surveys being used ________.
A)to evaluate advertising
B)to examine purchase and consumption behavior
C)for market segmentation
D)all of the above

Question

Quizplus · Accepted Answer

The passage specifically discusses how G&R Research and Consulting uses surveys to evaluate advertising by testing ads in an in-magazine context and measuring recall, persuasion, and ad reaction. While surveys may also be used for market segmentation or to examine purchase and consumption behavior, the passage does not cover those topics in relation to G&R's research methodology.

G&R Research and Consulting)test Ads Using an At-Home In-Magazine Context