________ is an effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents.
A)Single-source data
B)Demographic mapping
C)Computer mapping
D)Thematic mapping

Question

Quizplus · Accepted Answer

Single-source data is an effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents. Demographic mapping, computer mapping, and thematic mapping are methods of visualizing data but are not directly related to the gathering of integrated information from multiple sources.

________ Is an Effort to Combine Data from Different Sources