When trying to determine which research design is best to choose,it is best to begin with exploratory research if the objective of the research is to ________.
A)test hypotheses
B)conduct an annual customer satisfaction survey
C)define the problem more precisely
D)quantify the relative salience of social causes that businesses should be concerned about

Question

Quizplus · Accepted Answer

Exploratory research is best to use when the objective of the research is to define the problem more precisely. The other options listed do not fit the purpose of exploratory research. Testing hypotheses would require a more focused research design, conducting an annual customer satisfaction survey is likely a form of descriptive research, and quantifying the relative salience of social causes may require a more quantitative research design.

When Trying to Determine Which Research Design Is Best to Choose,it