To develop spatial maps by means of discriminant analysis,the independent variable is the brand rated and the dependent variables are the attribute ratings.
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Q34: Internal analysis of preferences allows both brands
Q35: When constructing conjoint analysis stimuli,it is necessary
Q36: External analysis of preferences is preferred in
Q37: The pair-wise approach to conducting conjoint analysis
Q38: Correspondence analysis requires more effort on the
Q40: In conjoint analysis,the dependent variable is usually
Q41: If individual-respondent level analysis has been conducted,the
Q42: In conjoint analysis,the attribute's importance is normalized
Q43: _ is a lack of fit measure;higher
Q44: In conjoint analysis,the importance of an attribute,Ii,is
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