In conjoint analysis,the importance of an attribute,I_i,is defined in terms of the range of the part-worths,α_ij,across the levels of that attribute I_i = {max(α_ij)- min(α_ij)},for each i.

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This statement is true as the importance of an attribute in conjoint analysis is measured by the range between the maximum and minimum part-worths across the levels of that attribute.

In Conjoint Analysis,the Importance of an Attribute,Ii,is Defined in Terms

In Conjoint Analysis,the Importance of an Attribute,I_i,is Defined in Terms