In which approach to collecting perception data are respondents often required to rate all possible pairs of brands or stimuli in terms of similarity on a Likert scale?
A)direct
B)preference
C)derived
D)indirect

Question

Quizplus · Accepted Answer

The Answer of In which approach to collecting perception data are respondents often required to rate all possible pairs of brands or stimuli in terms of similarity on a Likert scale?
A)direct
B)preference
C)derived
D)indirect

In Which Approach to Collecting Perception Data Are Respondents Often