Which is an advantage of the direct approach to collecting perception data?
A)It is easier to label the dimensions.
B)It is easy to identify respondents with homogeneous perceptions.
C)The researcher does not have to identify a set of salient attributes.
D)The respondents can be clustered based on the attribute ratings.

Question

Quizplus · Accepted Answer

The direct approach to collecting perception data allows researchers to gather insights without pre-defining a set of attributes, relying instead on respondents' spontaneous perceptions, which can reveal more natural and potentially unexpected insights.

Which Is an Advantage of the Direct Approach to Collecting