Question 1

According to the problem definition and approach development process as shown in Figure 2.1 in the text,the tasks involved in problem definition consist of all of the following except ________.

Accepted Answer

The tasks involved in problem definition, as shown in Figure 2.1 in the text, consist of discussions with decision makers, interviews with industry experts, and analysis of secondary data. However, analysis of project costs is not explicitly mentioned as a task in problem definition but rather is part of the approach development process.

Question 2

The second part of the marketing research problem definition is specific components.The specific components focus on the key aspects of the problem and provide clear guidelines on how to proceed further.

Accepted Answer

The statement is true. The specific components of the marketing research problem definition provide clear guidelines on how to proceed with the research and focus on the key aspects of the problem.

Question 3

In the example given in your text,the Harley Davidson management decision problem and the marketing research problem were defined with the help of all of the following except ________.

Accepted Answer

The Harley Davidson management decision problem and the marketing research problem were defined using discussions with industry experts, secondary data, and focus groups, but not specifically through discussions with a committee of top management.

Question 4

Graphical models are analytical models that provide a visual picture of the relationships between variables.

Accepted Answer

Graphical models use diagrams to represent the relationships between variables, making it easier to understand and analyze complex systems.

Question 5

As one of the seven Cs that characterize the interaction between the DM and the researcher,confidence is best defined as: ________.

Accepted Answer

Confidence refers to the mutual trust between the DM and the researcher. Therefore, option B best defines confidence as one of the seven Cs of interaction. Options A, C, and D are related to other Cs such as cooperation, openness, and creativity.

Question 6

The interaction between the DM and the researcher should be characterized by the seven Cs.Which of the following is not one of the seven Cs?

Accepted Answer

The seven Cs of the interaction between the DM and the researcher are:
- Communication
- Cooperation
- Coordination
- Candor
- Continuity
- Capability
- Causality is not one of the seven Cs.

Question 7

Verbal,graphical,and mathematical models depict the same phenomenon or theoretical framework in different ways.

Accepted Answer

Verbal, graphical, and mathematical models are different forms of representation for the same concept or theory. Each model has its advantages and disadvantages, and the choice of which model to use depends on the purpose of the analysis and the preferences of the analyst. However, all models should capture the essence of the phenomenon or theoretical framework they are meant to represent.

Question 8

With the use of social media such as blogs,Facebook,or Twitter,researchers can update consumers on the research that has been ongoing and the actions that have been taken.

Accepted Answer

Social media platforms like blogs, Facebook, and Twitter provide an effective means for researchers to communicate with consumers about ongoing research and actions taken.

Question 9

Hypotheses go beyond research questions because they are statements of relationships or propositions rather than merely questions to which answers are sought.

Accepted Answer

Hypotheses are statements that propose a relationship between variables, while research questions are inquiries seeking answers. Therefore, hypotheses go beyond research questions.

Question 10

The ________ provides a useful framework for interacting with the DM and identifying the underlying causes of the problem.

Accepted Answer

The problem audit helps to identify the underlying causes of the problem and provides a framework for interacting with the decision-maker. Management problem and problem definition do not provide a specific framework for interacting with the DM.

Question 11

The need for the researcher to understand the nature of what decision managers face and what they hope to learn from research is one of the reasons to conduct ________.

Accepted Answer

Conducting discussions with decision makers allows the researcher to gain insight into the nature of the decisions they face and what they hope to learn from research, which can inform the research design and help ensure its relevance and usefulness to the decision-making process. Interviews with experts, secondary data analysis, and qualitative research may also be useful in obtaining information, but they do not necessarily address the specific needs and perspectives of decision makers.

Question 12

The ________ is a broad statement of the general problem and identification of the specific components of the marketing research problem.

Accepted Answer

The problem definition is a broad statement of the general problem and identification of the specific components of the marketing research problem. A problem audit is a review of all research that has been conducted on the problem. The management problem is the problem faced by management that has a marketing research component to it. None of the above is not the correct answer as one of them must be correct.

Question 13

To identify the management problem,the researcher must possess considerable skill in interacting with the DM.Which of the following is a factor that might complicate this interaction?

Accepted Answer

All of the above factors can complicate the interaction between the researcher and the DM. Access to the DM may be difficult due to organizational protocols, the researcher's organizational status may make it hard to reach the key DM, and there may be multiple DMs, making it challenging to meet with them individually or collectively.

Question 14

It is important to perform a problem audit because ________.

Accepted Answer

DMs tend to focus on symptoms rather than on causes, and in most cases, they have only a vague idea of what the problem is. Therefore, performing a problem audit helps to identify the root cause of the problem and develop effective solutions.

Question 15

It is possible to identify industry experts,and an analysis of their social media sites can provide insights into their thinking as it relates to problem at hand.

Accepted Answer

Yes, it is possible to identify industry experts through social media sites and their posts can provide valuable insights into their thinking on particular topics.

Question 16

According to the Chain Restaurant Study in your text,the researcher had collected data but did not know ________.

Accepted Answer

The researcher had collected data but did not know the marketing research problem.

Question 17

Being too familiar with the environmental factors of the country where the research is being conducted can greatly increase the difficulty of understanding the problem's environmental context and uncovering its causes.

Accepted Answer

Being familiar with the environmental factors of the country where the research is being conducted typically makes it easier to understand the problem's environmental context and uncover its causes, as familiarity provides insight into local nuances and issues that might not be apparent to an outsider.

Question 18

The ________ is a comprehensive examination of a marketing problem with the purpose of understanding its origin and nature.

Accepted Answer

A problem audit is a comprehensive examination of a marketing problem. It involves analyzing the origin and nature of the problem to gain a better understanding of it. This process involves gathering information about the problem, exploring its causes and effects, and developing potential solutions. By conducting a problem audit, marketers can identify the underlying issues that are impacting their business and develop strategies to address them.

Question 19

Research questions ask what general information is required with respect to the problem components.

Accepted Answer

The answer of Research questions ask what general information is...

Question 20

A limitation of social media in understanding consumer behavior is that we cannot determine how consumers interact with each other over time.

Accepted Answer

Social media platforms often provide data and analytics that can track and analyze how consumers interact with each other and brands over time, offering insights into consumer behavior and trends.

Quiz 2: Defining the Marketing Research Problem and Developing an Approach