When conducting international research,the environment prevailing in the countries,cultural units,or international markets that are being researched,influences the way the six steps of the marketing research process should be performed.

Question

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The cultural and environmental factors in different countries can impact how the marketing research process is carried out. For example, language barriers, differences in technology usage, and variations in consumer behavior may require modifications to the research design and data collection methods.

When Conducting International Research,the Environment Prevailing in the Countries,cultural Units,or