Marketing Research,as defined by the author,is everything except ________.
A)systematic
B)politically biased
C)objective
D)useful for the purpose of improving decision-making

Question

Quizplus · Accepted Answer

The author notes that marketing research is systematic, objective, and useful for improving decision-making, indicating that it is not biased by political opinions or interests. Therefore, B is the correct choice as it is the only option that is not included in the author's definition of marketing research.

Marketing Research,as Defined by the Author,is Everything Except ________