________ is undertaken to help identify problems that are perhaps not apparent on the surface and yet exist or are likely to arise in the future.
A)Problem identification research
B)Segmentation research
C)Problem solving research
D)Marketing information systems

Question

Quizplus · Accepted Answer

Problem identification research is specifically conducted to identify potential problems or issues that may not be evident on the surface. Its aim is to explore potential issues that may arise in the future so that appropriate solutions can be put in place. Segmentation research is conducted to understand the different segments of the market in order to target the right audience effectively, while problem solving research is conducted to find solutions to existing problems. Marketing information systems are tools used to manage and analyze data collected from various sources.

________ Is Undertaken to Help Identify Problems That Are Perhaps