Each phase of the marketing research process is important.If in the first phase of the process the problem is identified,what is done after that but before data is collected?
A)Determine the solution to the problem,identify relevant information sources and evaluate data collection methods
B)Determine what information is needed,identify relevant information sources,and evaluate data collection methods
C)Determine the solution to the problem,determine what information is needed,and identify relevant information sources
D)Determine what information is needed,evaluate data collection methods,and analyze the data

Question

Quizplus · Accepted Answer

After identifying the problem in the first phase of the marketing research process, the next step is to determine what information is needed to solve that problem. Then, relevant information sources are identified and data collection methods are evaluated. Only after these steps are complete can data be collected. Therefore, the best choice is B.

Each Phase of the Marketing Research Process Is Important