Which of the following is not a consideration when making the decision to conduct marketing research?
A)the consumer's attitude toward research
B)the costs versus the benefits of research
C)the resources available to conduct the research
D)the resources available to implement the research findings

Question

Quizplus · Accepted Answer

The consumer's attitude toward research, while important in terms of how willing they will be to participate in research studies, should not be a determining factor in whether or not a company decides to conduct marketing research. The other three considerations listed (costs versus benefits, resources available to conduct the research, and resources available to implement the research findings) are all important factors that need to be taken into account when making the decision to conduct marketing research.

Which of the Following Is Not a Consideration When Making