________ is conceptualized as consisting of six steps which include problem definition,developing an approach to the problem,research design formulation,field work,data preparation and analysis,and report generation and presentation.
A)The marketing research process
B)Marketing information systems
C)Marketing research problem
D)A decision support system

Question

Quizplus · Accepted Answer

The six steps outlined in the question are all part of the marketing research process, which is a systematic process for collecting, analyzing, and interpreting data and information relevant to marketing decision-making. Marketing information systems and decision support systems are related concepts, but they do not encapsulate all six steps of the marketing research process. The marketing research problem is a component of the first step in the process (problem definition).

________ Is Conceptualized as Consisting of Six Steps Which Include