The information obtained through marketing research becomes an integral part of the firm' ________ and ________.
A)marketing information system (MIS);decision support system (DSS)
B)management information system (MIS);marketing information system (MIS)
C)decision support system (DSS);Competitive Support System (CIS)
D)none of the above

Question

Quizplus · Accepted Answer

Marketing research provides valuable data that is used to build and maintain the firm's marketing information system (MIS) and decision support system (DSS). The MIS is a system for managing and analyzing marketing data, while the DSS provides support for decision-making processes. These systems are critical for effective marketing decision making and strategy development.

The Information Obtained Through Marketing Research Becomes an Integral Part