In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs,marketing managers need information about ________.
A)customers
B)competitors
C)other forces in the marketplace
D)all of the above

Question

Quizplus · Accepted Answer

Marketing managers need information about all three areas listed in order to effectively determine customer needs and implement marketing strategies. They need to understand their customers, their competitors, and other forces in the marketplace that may impact their business. By having this information, they can develop targeted marketing programs that meet the needs and wants of their customers while remaining competitive in the marketplace.

In Order to Determine Customer Needs and to Implement Marketing