Which of the tasks below might be conducted by the researcher during the "problem definition" and the "development of an approach to the problem" steps of the marketing research process?
A)analysis of secondary data
B)interviews with industry experts
C)qualitative research
D)all of the above

Question

Quizplus · Accepted Answer

These tasks are commonly conducted during the problem definition and development of an approach to the problem steps of the marketing research process. Analysis of secondary data helps to define the problem, interviews with industry experts can provide insights and perspectives, and qualitative research can help to uncover underlying motivations and attitudes.

Which of the Tasks Below Might Be Conducted by the Researcher