In the Kellogg's example given in your text,Kellogg's performed several tasks to identify their problem.Which of the tasks below was not used by Kellogg's to identify their problem?
A)They spoke to decision makers within the company.
B)They developed and tested several new flavors of cereal using mall intercept interviews with adult customers
C)They interviewed industry experts.
D)They surveyed customers about their perceptions and preferences for cereals.

Question

Quizplus · Accepted Answer

The task that was not used by Kellogg's to identify their problem was developing and testing several new flavors of cereal using mall intercept interviews with adult customers. While Kellogg's did conduct market research and surveys with customers, they did not specifically mention testing new flavors through mall intercept interviews.

In the Kellogg's Example Given in Your Text,Kellogg's Performed Several