The elaboration likelihood model states that

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that there are two routes to persuasion: the central route, which involves careful and thoughtful consideration of the message content, and the peripheral route, which involves less thought and relies more on superficial cues such as attractiveness of the speaker. The model emphasizes the importance of the recipient's thoughts and processing of the message in determining whether attitude change will occur. Therefore, choice B is the correct answer. Choices A, C, and D are incorrect as they contradict the central tenets of the elaboration likelihood model.

The Elaboration Likelihood Model States That