When on the surface, a study or scale appears to be intuitively valid it has ______ validity.
A) face
B) construct
C) convergent
D) predictive

Question

Quizplus · Accepted Answer

Face validity is the extent to which a measurement appears to measure what it is supposed to measure on its face. It is a subjective judgment that the measure seems valid because it seems to measure what it is supposed to measure. This is based on the individual's intuition, and it does not guarantee the accuracy of the measure itself.

When on the Surface, a Study or Scale Appears to Be