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Management Information Systems
Quiz 1: Information Systems in Global Business Today
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Question 1
True/False
Developing a new product,hiring a new employee,and fulfilling an order are examples of business processes.
Question 2
Multiple Choice
Verizon Corporation's use of a Web-based digital dashboard to provide managers with precise real-time information illustrates which business objective?
Question 3
Multiple Choice
An example of a business using information systems to create new products and services is
Question 4
Multiple Choice
Which of the following objectives best describes the business strategy behind the technologies implemented by the San Francisco Giants,as discussed in the Chapter case?
Question 5
Multiple Choice
An example of a business using information systems to attain operational excellence is
Question 6
Multiple Choice
An example of a business using information systems for customer and supplier intimacy is
Question 7
Multiple Choice
The Mandarin Oriental hotel's use of computer systems to keep track of guests' preferences is an example of
Question 8
Multiple Choice
The use of information systems because of necessity describes the business objective of
Question 9
True/False
Investment in IT is 33% of all invested capital.
Question 10
Multiple Choice
Which of the following are key corporate assets?
Question 11
True/False
Internet advertising is growing at approximately 15 percent a year.
Question 12
Multiple Choice
Apple Computer dominates the online legal music sales industry primarily because of a failure of recording label companies to
Question 13
Multiple Choice
The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use of information systems to achieve which business objective?
Question 14
Multiple Choice
Which of the following choices may lead to competitive advantage? 1.new products,services,and business models; 2.charging less for superior products; 3.responding to customers in real time?
Question 15
True/False
A fully digital firm produces only digital goods or services.
Question 16
Multiple Choice
A firm that must invest in new information systems capabilities in order to comply with federal legislation can be said to be investing to achieve which business objective?
Question 17
Multiple Choice
The six important business objectives of information technology are new products,services,and business models; customer and supplier intimacy; survival; competitive advantage; operational excellence; and