The Mandarin Oriental hotel's use of computer systems to keep track of guests' preferences is an example of
A)improved flexibility.
B)improved decision making.
C)improved efficiency.
D)customer and supplier intimacy.
E)operational excellence.

Question

Quizplus · Accepted Answer

The use of computer systems to track guests' preferences enhances customer and supplier intimacy by allowing the hotel to provide personalized services and build stronger relationships with its guests.

The Mandarin Oriental Hotel's Use of Computer Systems to Keep