Question 1

Dr.Mottle asks respondents if they have a n opinion about gas prices,and if they answer yes,she asks them to give their opinion in the second part of the question.What is the name used for this type of question?

Accepted Answer

This type of question is called a full-filter question because it first filters out respondents who do not have an opinion before asking for their opinion.

Question 2

The difference between open-ended questions and closed-ended questions is that

Accepted Answer

Open-ended questions allow respondents to provide detailed and varied responses, while closed-ended questions have limited response options (usually "yes" or "no" or a set of multiple-choice options). The fact that open-ended questions let respondents give any answer is the key difference between the two types of questions. Choice A is incorrect because open-ended questions can start with many different words or phrases. Choice B is incorrect because closed-ended questions can also have response options beyond "yes" or "no." Choice D is incorrect because the physical state of the respondent is not related to the type of question being asked.

Question 3

The lowest cost format for surveys is

Accepted Answer

Web-based surveys have the lowest cost as they require no printing, postage or staff time for administration. They can also be programmed to skip questions based on responses given, making them more efficient. Face-to-face surveys require trained interviewers and travel expenses, while telephone surveys require phone lines and staff time for calling.

Question 4

A social survey can take several formats including

Accepted Answer

The face-to-face format is the most effective way to conduct a social survey as it allows for personal interaction and follow-up questions. This format also allows the surveyor to gather nonverbal cues and assess the respondent's demeanor. Semaphoric format and flat screen television format are not appropriate for conducting social surveys as these formats do not allow for direct interaction with the respondent.

Question 5

The first stage of a person-to-person interview is to

Accepted Answer

The first stage of a person-to-person interview is typically the introduction and entry, where the interviewer introduces themselves and sets the stage for the interview.

Question 6

Good answer choices in closed format should have three features,including which of the following?

Accepted Answer

A good answer choice in closed format should be mutually exclusive, meaning that the choices do not overlap and the respondent can only choose one option. It should also be exhaustive, meaning that all possible options are included in the choices. Lastly, it should be balanced, meaning that the choices do not show any bias towards any specific option. Therefore, all of the above features should be present in a good answer choice.

Question 7

What is the first stage in conducting a survey?

Accepted Answer

The first stage in conducting a survey is start-up, which involves creating a plan, identifying the target population, selecting the sample size and designing the survey instrument.

Question 8

Which of the following might interfere with with a respondentȇs recall in a survey asking about past events?

Accepted Answer

If an issue or event was not significant, the respondent may have trouble recalling it accurately. This suggests that nothing really stands out in their memory about the event, making it more challenging to remember specific details. The other choices (television show, poor vision, too much sugar) are unlikely to interfere with recall.

Question 9

An interviewerȇs visible characteristics

Accepted Answer

The visible characteristics of an interviewer, such as gender, age, race, and ethnicity, can often affect the interviewee's willingness to participate in the survey and their responses. For example, an interviewee may feel more comfortable talking to an interviewer of the same gender, race, or ethnicity, or may answer questions differently based on their perceptions of the interviewer's characteristics. Therefore, interviewers should be aware of how their visible characteristics may influence the interviewee and attempt to mitigate any potential biases.

Question 10

Standard-format questions in a closed-ended survey do not offer which of the following?

Accepted Answer

The answer of Standard-format questions in a closed-ended survey do...

Question 11

What two (2)principles guide good survey questions?

Accepted Answer

Good survey questions should be clear and unambiguous to avoid confusing respondents. Additionally, questions should be designed with the respondent's perspective in mind to ensure that they can answer the question accurately.

Question 12

Mr.Marsh responded that he always completed employee evaluations on time when he was a manager,when in fact,he rarely conducted the task.As a respondent in a survey he exaggerated to look good.This is an example of

Accepted Answer

This is an example of social desirability bias, where the respondent provides answers that they believe will make them look good, rather than being truthful.

Question 13

The length of a questionnaire depends on the format of the survey and

Accepted Answer

The length of a questionnaire should be determined by the characteristics of the respondents, such as their demographics and literacy level. This will help ensure that the questions are understandable and relevant to the participants, which can increase response rates and the quality of the data collected. The other options (A, B, and D) do not directly impact the length of the questionnaire.

Question 14

Interviewers use probes to clarify respondentsȇ responses.What does this mean?

Accepted Answer

Probes in this context refer to follow-up questions or techniques used by the interviewer to gain more detailed information or clarify any ambiguous answers given by the respondent. These probes can include repeating the question or asking additional questions to get a better understanding of the respondent's answer.

Question 15

In a survey,when a particular word in itself evokes s strong feeling,this is called

Accepted Answer

This is called the wording effect, where the specific words used in a survey question can influence a respondent's answer because the words evoke strong feelings or associations.

Question 16

Mr.Marsh changes his title to Dr.in order to influence survey respondents.He may be guilty of using

Accepted Answer

Mr. Marsh changing his title to Dr. in order to influence survey respondents is an example of prestige bias. This is because respondents may perceive him as more credible or knowledgeable due to his title, even if it is not related to the topic being surveyed. This tactic is unethical and can manipulate survey results. There is no mention or indication of illegal behavior, high intensity, or wishful bias in the given scenario.

Question 17

When a researcher leads a respondent to pick one response over another,the researcher is asking what type of questions?

Accepted Answer

Leading questions are those that, intentionally or not, suggest a particular response. When the researcher leads the respondent to pick one response over another, they are asking leading questions. This type of questioning can bias the results and should be avoided in survey research.

Question 18

People tend to under-report certain things in a survey.Which of the following might be underreported?

Accepted Answer

People may be reluctant to report engagement in illegal behavior due to fear of repercussions or social stigma associated with such behavior.

Question 19

A set of questions used in a social survey

Accepted Answer

A set of questions used in a social survey is called a questionnaire. The other options are incorrect: there is no minimum number required for questions, not all questionnaires have 3 parts, and the questionnaire is not the final stage of research but rather a tool used in the research process.

Question 20

When a respondent distorts answers to look good or conform to social norms,this is called

Accepted Answer

Social desirability bias refers to the tendency of respondents to distort their answers in order to present themselves in a positive light or conform to social norms. This can result in inaccurate data as respondents may not provide truthful responses. The other options given (social enhancement bias, social security bias, societal desirability bias) are not recognized terms in the field of survey research.

Quiz 6: The Survey: Asking People Questions