The explosion of the BP oil rig and subsequent oil spill in the Gulf of Mexico was one of the worst disasters affecting the U.S.in this century.There was a tremendous loss of sea life.Commercial fishermen and other businesses suffered from the loss of trade.After the massive disaster and tragedy,Tony Hayward,then CEO of BP,offended many people when he was quoted in several newspapers as saying,"I would like my life back." Sadly,BP did not solicit this promotion.Marketers refer to this type of message as _____________,an unpaid form of promotion.
A)publicity
B)advertising
C)viral marketing
D)propaganda

Question

Quizplus · Accepted Answer

The message spoken by Tony Hayward is an example of publicity, which is an unpaid form of promotion through media coverage or word of mouth. It is not advertising, which typically involves paid messages through various media channels. Viral marketing is also not applicable in this scenario as it involves the use of social media and online platforms to spread a brand message, and propaganda is a deliberate attempt to manipulate public opinion through biased, misleading, or dishonest information.

The Explosion of the BP Oil Rig and Subsequent Oil