An important reason for the popularity of direct marketing is that many people enjoy developing a personal relationship with a salesperson that comes directly to their home or place or work.

Question

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Direct marketing is not the same thing as direct selling. Only direct selling involves a personal visit by a sales representative to the customer's home or place of work. Direct marketing is any activity that directly links a producer or intermediary to the ultimate consumer. This approach includes telemarketing, direct mail, and online shopping. The main reason direct marketing is so popular is its convenience.

An Important Reason for the Popularity of Direct Marketing Is