A ________ is a marketing intermediary that sells to ultimate consumers.
A) channel captain
B) wholesaler
C) secondary marketer
D) retailer

Question

Quizplus · Accepted Answer

A retailer is a marketing intermediary that sells products and services directly to the ultimate consumers. They typically purchase products from wholesalers or manufacturers and then sell them to consumers through physical stores, online platforms, or other distribution channels. The other answer choices (channel captain, wholesaler, and secondary marketer) are not synonymous with retailers and refer to different types of marketing intermediaries.

A ________ Is a Marketing Intermediary That Sells to Ultimate