Patrick Bolger is convinced that his product idea has tremendous potential. He has decided to produce the product himself, but plans to use other firms who specialize in storing and transporting to help him move the product along its path to the final consumer. These specialists Patrick uses will be part of his:
A) wheel of retailing.
B) market network.
C) channel of distribution.
D) franchise system.

Question

Quizplus · Accepted Answer

Patrick Bolger is using other firms for storing and transporting his product, which means he is creating a channel of distribution. A channel of distribution refers to a set of intermediaries involved in the process of moving the product from the manufacturer to the final consumer.

Patrick Bolger Is Convinced That His Product Idea Has Tremendous