LoRider Wheels sells high-quality bicycles and accessories. The store is known for a pleasant environment, friendly salespeople and an excellent service department. All of these elements are part of the ___________ offered by LoRider.
A) total product offer
B) product line
C) competitive environment
D) marginal utility package

Question

Quizplus · Accepted Answer

The total product offer refers to everything that comes with a product, including the physical product, as well as service, warranty, and customer support. LoRider's pleasant environment, friendly salespeople, and excellent service department are all part of their total product offer. Product line refers to a group of related products, competitive environment refers to the market conditions in which a business operates, and marginal utility package is not a commonly used term in marketing.

LoRider Wheels Sells High-Quality Bicycles and Accessories