In marketing today, packaging carries the added responsibility of:

Question

Quizplus · Accepted Answer

Packaging not only serves the purpose of protecting and containing the product, but it also plays a crucial role in promoting and selling the product. It can help communicate important information about the product, such as its features and benefits, and can differentiate the product from its competitors. In today's crowded marketplace, packaging is often the first point of contact between the consumer and the product, making it a valuable tool for marketing and sales. While minimizing product liability, gaining access to international markets, and keeping product costs down may be important considerations for packaging, they are not its primary responsibilities in marketing today.

In Marketing Today, Packaging Carries the Added Responsibility Of