When a brand becomes commonplace and identified with a category of goods rather than the unique product of a specific manufacturer, the brand may become a
A) generic name.
B) trademark.
C) universal product code.
D) product liability issue.

Question

Quizplus · Accepted Answer

When a brand becomes a generic name, it has lost its distinctiveness and is no longer protected by trademark laws. It becomes a common noun that is used to refer to any product of that type, regardless of its manufacturer.

When a Brand Becomes Commonplace and Identified with a Category