Brand ________ refers to the linking of a brand to other favorable images, such as a celebrity.
A) association
B) loyalty
C) awareness
D) insistence

Question

Quizplus · Accepted Answer

Brand association refers to the process of linking a brand to other favorable images or concepts. This could include associating a brand with a celebrity or other popular figure in order to increase its appeal and recognition among consumers. Loyalty refers to the degree to which a consumer is committed to purchasing and using a particular brand over time, while awareness refers to the extent to which consumers are familiar with a brand and its products or services. Insistence is not a relevant term in this context.

Brand ________ Refers to the Linking of a Brand to Other