Sears sells batteries under its own Diehard brand name even though another company actually produces these batteries. This is an example of a
A) knockoff brand.
B) generic brand.
C) dealer (private) brand.
D) brand association.

Question

Quizplus · Accepted Answer

Dealer (private) brands are products that do not carry the manufacturer's name, but rather carry the name of a distributor such as Sears.

Sears Sells Batteries Under Its Own Diehard Brand Name Even