An advertisement for the Xerox Corporation encourages customers to say, "Copy it" rather than "Xerox it." This indicates that Xerox is fearful that its brand name might become a(n)
A) equity name.
B) generic name.
C) private brand.
D) public domain good.

Question

Quizplus · Accepted Answer

When a brand name becomes so completely identified with a product category, the producer runs the risk of losing the legal protection of a trademarked brand name. If that indeed happens, then the brand name becomes a generic name.

An Advertisement for the Xerox Corporation Encourages Customers to Say