As a manager at Excitement Foods, Mark is responsible for the firm's Kool'nKreamy brand of ice cream. Recently, he approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Mark appears to be a:
A) product development manger.
B) target market manager.
C) brand manager.
D) commercialization manager.

Question

Quizplus · Accepted Answer

Mark's responsibility is specifically for the Kool'nKreamy brand of ice cream, which makes him a brand manager. His decisions to test new flavors, lower prices, and initiate a new advertising campaign all fall under the realm of brand management. Product development managers focus on creating and designing new products, target market managers determine who the ideal consumer is, and commercialization managers oversee the introduction of a new product to the market.

As a Manager at Excitement Foods, Mark Is Responsible for the Firm's