Once a good or service nears the end of its product life cycle, the firm recognizes that
A) it is impossible to revert to an earlier stage of the model.
B) it can return to an earlier stage through creative marketing.
C) it will enjoy relatively high profits.
D) marketing dollars spent now will provide little benefit.

Question

Quizplus · Accepted Answer

Through creative marketing, a product can revert to a previous stage of the product life cycle. A good example of this is Arm & Hammer Baking Soda.

Once a Good or Service Nears the End of Its