The Sweet Temptations Yogurt Company just completed the first stages of product development of its new low-calorie frozen yogurt breakfast bars and immediately took its product directly to consumers. Marketers partnered with a large theme park in Orlando, FL, to perform ________. The Sweet Temptations marketing department wanted to know if consumers found this product to be a quick way to eat breakfast on the road. Subsequently, they also wanted to determine what customers would be willing to pay for the breakfast bar.

Question

Quizplus · Accepted Answer

Concept testing takes a product idea to consumers to test reactions. Marketers hear directly from potential customers about the quality of the product, its perceived value, and what customers may be willing to pay for it.

The Sweet Temptations Yogurt Company Just Completed the First Stages