As a manager at IceCold Foods, Oscar is responsible for the firm's S'Cream brand of ice cream. He recently approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Oscar serves as a
A) product development manager.
B) target market manager.
C) brand manager.
D) commercialization manager.

Question

Quizplus · Accepted Answer

A brand manager is responsible for all of the 4 Ps of the marketing mix for a particular brand or product line.

As a Manager at IceCold Foods, Oscar Is Responsible for the Firm's