The Internet allows customers to compare prices of many goods and services.This technology will likely:
A)cause businesses to increase their focus on non-price aspects of their promotional message.
B)bring about more emphasis on demand-oriented pricing.
C)diminish in importance as quickly as other fads.
D)focus government attention on the collusive pricing practices of firms in specific industries.

Question

Quizplus · Accepted Answer

Since customers can easily compare prices online, businesses will need to differentiate themselves from their competitors in other ways besides price. This means that businesses will need to focus more on non-price aspects of their promotional message, such as quality and customer service, in order to stand out to potential customers.

The Internet Allows Customers to Compare Prices of Many Goods