One way a small firm can succeed against larger competitors is to
A) determine their break-even point price.
B) add value to their product offering.
C) eliminate the fringe benefits offered to frequent customers.
D) use break-even segmentation.

Question

Quizplus · Accepted Answer

Adding value to their product offering can differentiate a small firm from its larger competitors, making it more appealing to customers. This can include providing exceptional customer service, offering unique products or services, or personalizing the experience for customers. Determining the break-even point price, eliminating fringe benefits, and using break-even segmentation may be useful strategies for managing costs, but they do not necessarily give a small firm a competitive advantage over larger competitors.

One Way a Small Firm Can Succeed Against Larger Competitors