Big Dog Building is the one of the largest cement companies in the Midwest. When the firm raised its prices by 11 percent, all of its competitors soon announced they too were raising their prices by 11 percent. It appears this industry is influenced by a ________ strategy.

Question

Quizplus · Accepted Answer

Price leadership is an industry practice in which all the firms in a specific industry follow the pricing leadership of one or more dominant firms.

Big Dog Building Is the One of the Largest Cement