Question 1

Which of the following is the main problem regarding intuition in the role of decision making?

Accepted Answer

Intuition may sometimes provide an initial idea or hunch, but it lacks the evidence and knowledge to support the feasibility of the idea. Therefore, it is important to combine intuition with rational decision-making processes, such as gathering information and data analysis, to make effective decisions. The other answer choices are not the main problem regarding intuition in decision-making.

Question 2

What is necessary for a prototype to be effective?

Accepted Answer

A prototype is effective when it is able to effectively communicate the ideas and functionality of the product or service. It does not necessarily need to be the same as the final model, but it should accurately represent the key features and behaviors. Including engineering models or operational plans may also be helpful, but the primary goal is to communicate the vision of the product or service.

Question 3

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework would highlight the fact that the rental model gives many more women the opportunity to wear designer dresses,which they could have never afforded before?

Accepted Answer

The benefit part of the basic storyboarding framework highlights the advantages or positive outcomes of the solution offered. In this case, the benefit is that the rental model gives many more women the opportunity to wear designer dresses, which they could have never afforded before.

Question 4

The idea of storyboarding grew out of what industry?

Accepted Answer

Storyboarding was originally developed in the animation industry as a way to plan out the sequence of scenes and actions in an animated film. It has since been adopted by other industries, such as filmmaking and advertising, as a way to plan out visual storytelling.

Question 5

Todd Kashdan,professor at George Mason University,created a five-dimensional model of what aspect of entrepreneurship?

Accepted Answer

According to the information given in the question, Todd Kashdan developed a five-dimensional model related to entrepreneurship. Out of the options provided, the only dimension mentioned in the question is "curiosity". Therefore, the correct answer is option C. The other options (self-promotion, confidence, and stress) may be important for entrepreneurship but are not specifically mentioned in the question.

Question 6

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework highlights the fact that most women cannot afford designer clothes?

Accepted Answer

The problem highlighted in the storyboarding framework is the issue of women not being able to afford designer clothes. This prompts the need for a solution, which is offered by Rent the Runway through their rental service. Therefore, the best choice is A, problem.

Question 7

Which of the following will have the best chance of provoking a reaction?

Accepted Answer

The answer of Which of the following will have the...

Question 8

The Sybo team's first test of its hypothesis ("By automating the light adjustment process,surgeons and staff would achieve greater efficiency and enhanced focus on the patient during procedures.")consisted of what?

Accepted Answer

The answer of The Sybo team's first test of its...

Question 9

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework would highlight the concept of allowing women access to designer dresses for one-tenth of the original cost?

Accepted Answer

The solution part of the basic storyboarding framework highlights the concept of allowing women access to designer dresses for one-tenth of the original cost, as it presents the solution to the problem of not being able to afford expensive designer dresses.

Question 10

Which of the following is true of sketches on a page plans?

Accepted Answer

Sketches on a page plans are slightly more complicated than back-of-a-napkin plans, but are still not highly detailed. They can be created manually or with software. While they may take some time to create, they are not necessarily time consuming.

Question 11

A prototype is best described as which of the following?

Accepted Answer

A prototype is an initial version of a product or service designed for use in experimentation. It allows for testing and refinement before the final product is produced. Option A describes a customer persona, option C describes a stakeholder, and option D describes an idealized concept or idea.

Question 12

In storyboarding,who or what is at the center of the story?

Accepted Answer

Storyboarding is a visual storytelling technique that helps creators plan and organize their ideas into a compelling narrative. The main purpose of storyboarding is to keep the customer in mind and create a story that resonates with their needs and desires. By putting the customer at the center of the story, creators can craft a message that connects with their target audience and ultimately drives results.

Question 13

What are the elements in the basic framework for storyboarding?

Accepted Answer

The basic framework for storyboarding typically includes identifying a problem or challenge, presenting a solution or idea, and highlighting the benefits or outcomes of that solution. Option A is the only one that includes all three of these elements. Option B focuses too much on gaining approval and taking action, while options C and D don't address the problem-solving aspect of storyboarding.

Question 14

San Francisco-based electric skateboard manufacturer Boosted used what testing technique to illustrate how their users would navigate their new mobile app prototype?

Accepted Answer

The answer of San Francisco-based electric skateboard manufacturer Boosted used...

Question 15

An entrepreneur has a website where customers think they are interfacing with his actual product but it is actually the entrepreneur behind the scenes who is manually providing the service.This is called the ______ test.

Accepted Answer

This scenario is known as the "wizard of Oz" test, named after the famous story in which an ordinary man uses a fake wizard persona to create the illusion of power and rule over a city. Similarly, the entrepreneur is creating the illusion of an automated service when in reality they are manually providing it. The other options (landing page, button to nowhere, storyboard) do not accurately describe this situation.

Question 16

______ tends to discourage entrepreneurial experimentation because it is perceived as risky.

Accepted Answer

Fear of failure tends to discourage entrepreneurial experimentation because individuals may perceive entrepreneurial activities as risky and be hesitant to take on the potential risk of failure.

Question 17

Tim Brown of IDEO built what type of prototype of a complex insulin injection device?

Accepted Answer

Tim Brown of IDEO used Lego to build a prototype of a complex insulin injection device. This approach allowed for a tangible, manipulable model to test and iterate design concepts quickly and effectively.

Question 18

How have large businesses traditionally gauged customer tastes and preferences?

Accepted Answer

Large businesses have traditionally used historical customer data to gauge customer tastes and preferences. This data can include sales figures, customer demographics, and feedback. By analyzing this data, businesses can identify trends and patterns that can inform their product development and marketing strategies.

Question 19

A small-scale study conducted to assess a product's or service's feasibility is called a(n)______.

Accepted Answer

A small-scale study conducted to assess a product's or service's feasibility is called a pilot experiment. Choice A (user-driven test) is too generic and could refer to a variety of different tests. Choice B (buyer approved test) only considers the opinion of the buyer and does not necessarily involve testing the product/service with end users. Choice D (end user experiment) is similar to pilot experiment but does not specifically refer to a small-scale study.

Question 20

A storyboard is classified as what category of business development tools?

Accepted Answer

A storyboard is classified as a prototype, which is a type of business development tool used to create a preliminary version of a product or service to test and refine before releasing it to the market. Role-playing, beta tests, and pilots are other types of business development tools that serve different purposes.

Quiz 7: Testing and Experimenting With New Ideas