According to marketing expert Geoffrey Moore,where in the technology adoption life cycle is the "chasm"?
A)between early adopters and early majority
B)between innovators and early adopters
C)between early majority and late majority
D)between late majority and laggards

Question

Quizplus · Accepted Answer

Geoffrey Moore identified the "chasm" to be between early adopters and early majority in the technology adoption life cycle. This is because early adopters are typically tech-savvy and willing to take risks, while the early majority is more skeptical and needs proof of value before adopting new technologies. The "chasm" represents the difficulty in crossing over from the early adopters to the early majority, and is a crucial moment for any new technology or product.

According to Marketing Expert Geoffrey Moore,where in the Technology Adoption