Which of the following is one of the four main elements that define a market?
A)a set of actual or potential customers who reference each other when making buying decisions
B)a business plan that encompasses an evaluation of the competition
C)a set of survey data from potential and existing customers
D)a brainstorming session that identifies potential customers,no matter how unlikely

Question

Quizplus · Accepted Answer

The set of actual or potential customers who reference each other when making buying decisions is one of the four main elements that define a market. The other three elements include a need or want for a particular product or service, the ability to pay for it, and the willingness to exchange resources. None of the other answer choices list one of these main elements.

Which of the Following Is One of the Four Main